The very first thing to do is to think about your business. If you prefer to perform the preliminary research yourself, you can determine some long-tailed keywords for your business by following the steps below. They have the expert SEO tools and know-how necessary to uncover the long-tailed keywords that best represent your business and are used by customers to find similar products and services. The easiest way to find long-tailed keywords is to hire a media agency. As a bonus, the traffic you are getting is more dedicated and determined to make a purchase than for a generic keyword search. The cost-per-click (CPC) is lower because fewer people are competing for the same words. This customer is well on her way to conversion and you are a step closer to making a sale.įrom a marketing point of view, long-tailed keywords face less competition and could help you advance your business with more budget-friendly ads. This narrows down the search significantly and offers leads that are more focused and committed. On the other hand, the more focused, long-tailed search is highly targeted: this person already knows they want organic ice cream, made in Montana from a family farm. In our first example, the “ice cream” search is too generic: it contains people looking for ice cream recipes, ice cream trucks, ice cream shops, ice cream ingredients, and anything else regarding ice cream. Obviously, while the competition for short-tailed keywords is fierce, long-tailed keywords help you narrow down your product or services and reach people who are actively searching for what you have to offer. If you sell ice cream, the generic search for “ice cream” yields a staggering 2 billion results! On the other hand, searching for “organic ice cream family farm Montana” only delivers 5 million results. Short-tailed keywords are highly competitive. You are competing with businesses that spend thousands, if not millions, of dollars on SEO, marketing, and advertising. There are billions of websites on Google and other search engines. In this way, you will be bringing your prospective customers one step closer to buying from you. When your prospective customer enters the long-tailed keyword, they will be directed toward a tailor-made webpage that contains all your properties that satisfy these criteria. In the above example, you will want a specific page that lists single-family real estate opportunities in Montrose, Colorado. If you are a real estate agent, you want to develop long-tailed keywords that lead to specific landing pages. The second search is more generic and is probably from someone who is still considering their options. They can be descriptive, informative, and define the geographic location of a business.įor example, consider the following two searches: “single-family real estate Montrose Colorado” and “real estate Colorado.” In the first case, the customer knows what they want and where they want it. Long-tailed keywords contain more than two words. Your media agency can deliver a plan that determines which long-tailed keywords match your brand and how these keywords can bring committed traffic to your website and help your business get extra conversions and sales.

Because of the fierce competition facing short keywords, smart businesses are focusing on developing content that highlights such long-tailed keywords instead. Include them in your blog posts, texts, headlines, and taglines. Your content should contain long-tailed keywords. Long-tailed keywords, however, face less competition and can deliver more focused results, thus proving highly valuable when you are looking for customers. There is intense competition on Google and other search engines for such short keywords.

Short-tailed keywords usually consist of just a couple of words. This keyphrase is an example of a so-called long-tailed keyword. Think about someone searching with the keyword “ice cream” and someone searching for “organic ice cream from family farms Montana.” The first one is using a short general keyword while the second prefers a longer, more detailed keyphrase.

Insync media montrose